Maybe Vertical Video Isn’t So Bad

Vertical video has become increasingly popular in recent years, especially with the rise of social media platforms like Instagram and TikTok. While some people may prefer traditional horizontal video, there are several reasons why someone should consider vertical video.

First and foremost, vertical video is optimized for mobile viewing. With the majority of internet traffic coming from mobile devices, vertical video allows viewers to watch content in the most natural and comfortable way possible. It eliminates the need for viewers to turn their devices horizontally, making for a more seamless and immersive viewing experience.

Additionally, vertical video can help capture more of a subject's body language and movements, which can be important in certain contexts. For example, if you're creating a video tutorial, vertical video may be better suited for showing a step-by-step process or demonstrating a physical activity.

Another benefit of vertical video is that it takes up more real estate on a mobile screen, which can help your content stand out among other competing content. In fact, some social media platforms, like Instagram and TikTok, prioritize vertical video in their algorithms, giving it more visibility and potentially leading to increased engagement.

That being said, it's important to note that vertical video may not be appropriate for all types of content. For example, if you're creating a cinematic film or documentary, horizontal video may be more appropriate for capturing the full scope and grandeur of a scene.

There are several reasons why someone should consider vertical video, including its optimized mobile viewing experience, ability to capture body language and movements, and potential for increased visibility and engagement on social media platforms. When deciding whether to use vertical or horizontal video, it's important to consider the specific needs and goals of your content.