Bringing SaaS to Life Through Animation | Food Rescue Hero Video Project

A streamlined animated video designed to simplify Food Rescue Hero’s complex SaaS offering and inspire nonprofit adoption.

Project Overview

Client: Food Rescue Hero
Industry: SaaS for Nonprofits
Project Type: Animated Explainer Video
Length: ~2:30
Distribution: Website, sales demos, fundraising, partner outreach

The Challenge:
Food Rescue Hero is a powerful platform with a big mission, rescuing surplus food and redistributing it efficiently using a volunteer-powered network. But their offering includes a lot of moving parts: logistics automation, donor tracking, compliance, mobile UX, and more. They needed a video that could communicate all of this quickly and clearly to potential users, funders, and partners.

Our Approach

We started by mapping out the emotional core of the story, ending food waste at the community level, and pairing it with the functional benefits of the platform.

Production Highlights

From the ground up, we crafted a story-first script with clarity at its core. We designed custom 2D animations to align with the brand's established look and feel. We handled voiceover casting and direction, ensuring the delivery matched the tone of the message. Music and sound design were selected to match the energy and pace of the visuals. The final product was designed for flexibility across multiple use cases; from the homepage and social media to sales demos and investor decks.

What we focused on:

  • Explaining complex features in a simple, digestible way

  • Using clean, modern animation to represent data, movement, and logistics

  • Bringing warmth to a B2B video through voiceover, tone, and music

  • Including a user quote to add trust and relatability

Key Features Highlighted in the Video:

  • Volunteer-friendly mobile app

  • Real-time impact tracking

  • Donor and recipient management

  • Food Rescue University (training hub)

Adobe After Effects interface showing a project with animations and text highlighting solutions for food recovery organizations.

Results & Impact

While results are ongoing, Food Rescue Hero is now using this video in new partner onboarding, fundraising presentations, and throughout their website. Early signs show that the video is helping to reduce bounce rates on key pages and is strengthening engagement during sales conversations. Most importantly, it gives anyone, from a volunteer to a non-profit manager; a clear, quick understanding of what the platform does and how to get involved.

Image showing multiple customer reviews with 5-star ratings on an orange gradient background. The central review by "Hannah J." praises the app for clear and easy usability, highlighting the app’s assistance from pickup to drop-off.
Smartphone displaying Food Rescue Hero app on a yellow background with text: "From download to first rescue in under 5 minutes."
Laptop and smartphone displaying apps for food rescue coordination, surrounded by various award logos including Grist 50, .ORG Impact Awards, Anthem Awards, Fast Company World Changing Ideas, and CES Innovation Awards.

Ready to Make Your SaaS Product Click?

Explainer videos don’t just explain, they convert. If you’ve got a product that deserves more attention, and better understanding, we can help you bring it to life.